Scientific Storytelling for Researchers

Learn how to communicate your research clearly, accessibly and convincingly. Discover how to make an impact with creative texts, from blogs to opinion pieces.

reach a wide audience
Communicate your research in understandable language
Write clearly, creatively and with impact

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Why Take this course?

Research matters more when people understand it. In this course, you learn how to turn complex ideas into clear, engaging texts for readers beyond your own field. You work on accessible science communication without losing nuance, so your message remains accurate as well as compelling.
The programme blends bite-sized input with interactive discussions, real examples and practical writing exercises.The course focuses on practical writing. Adapt your writing style to suit different audiences, from the general public to policy leaders

What you will learn

• Identify the audience you want to reach and adapt your message to their needs.
• Find fresh angles that make your research relevant and engaging.
• Explain complex information in clear language without oversimplifying.
• Use storytelling and other writing techniques to strengthen impact and readability.
• Choose the right format for your purpose, such as a blog, press release or opinion piece.
• Shape your message for maximum impact with different audiences.

Who is this course for?

This course is designed for researchers, PhD candidates and science communicators who want to present their research in a more accessible, engaging and persuasive way. It is particularly relevant for anyone who wants to reach wider audiences, including non-specialists, funders, policymakers and the media.

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Program

The programme combines short input, discussion, examples and writing exercises. You work on practical assignments throughout, so you can apply what you learn directly to your own research communication.

Analysing audience, purpose and channel
Finding a clear angle and a strong opening
Writing in accessible, engaging language
Using storytelling techniques without losing precision
Adapting tone and content to different target groups
Working with formats such as blogs, press releases and opinion pieces

Who is this course for?

Contact

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Information

Available in-company or as a private course, this training is adapted to match your goals. It can also be delivered as a workshop for conferences, PhD retreats, or tailored specifically to your research group. The course can be organised in-company or taken as a privat ecourse. Dates, location and language (Dutch or English) can be tailored to your needs.

Interested? Contact Taalcentrum-VU at trainingen@taalcentrum-vu.nl or call 020 244 3400.

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