Business English: Copywriting

Do you write a range of English texts and want to give your writing skills a boost? Take our Business English: Copywriting course.

  • Improve your writing skills
  • Write colourful and concise English
  • Produce texts with appeal
  • Marijke makes your words work.
  • Anne
  • Sanne
  • Anouk
  • David
  • Paul
  • Daphne
  • Annette
  • Mathilde
  • Marja
  • Joanna
  • Olet
  • Karla
  • Joop
  • Eric
  • Rob
  • Genevieve
  • Nigel
  • Marijke
  • Jane
  • Judith
  • Christine
  • Janneke

Practical information


Who is it for?

Scientists, employees with research institutes and in business, and policy officers with companies or government agencies.

Dates and location

The workshop can be taken in-company or as private lessons for one or two people. We will set the dates and location in consultation with you. If you’re interested in an open-enrolment workshop, then sign up for our workshop alerts. You’ll receive automatic email notifications when new dates for the blog workshop become available.

Fees

The exact cost for a private or in-company workshop will depend on your needs and the size of the group. Would you like to know more? Just fill in our contact form or call us on 020 - 598 64 20. We will be happy to make an appointment with you for a free consultation without any obligation.

Business English: Copywriting

Do you regularly write short English texts, but sometimes fail to find the right tone? Perhaps you know how to write in English, but feel like you aren’t quite connecting with your target group? And how can you come up with texts that are a perfect fit for your content marketing strategy? You’ll learn all this and more on our Business English: Copywriting course.

On the Copywriting course, you will learn all you need to know about writing press releases, news items, web copy and texts for social media. The course combines theory and practice, so that you can immediately apply the knowledge you have gained. You will polish your English writing skills, learn how to write for various media and discover how to put your words down on paper in concise, active and appealing English. Once you have completed this Copywriting course, writing an English text will no longer present any problems for you.


Programme components

Course content
  • Writing for a target group: what’s the best approach to take?
  • How do you develop a concept as a starting point for your writing?
  • What tips and tricks can you use when formulating your English text?
  • How do you write concise, active and appealing English?
  • How do you phrase headlines that invite people to read on?
  • How can you integrate your English texts into a marketing plan?
Copywriting: take-home exercises

Independent study is an integral part of the Copywriting course. The course consists of four morning or afternoon sessions, which bring theory and practice together. Your coach will also ask you to complete assignments at home, which will then be discussed in class. Please bear this in mind and expect 2 to 3 hours of independent study a week during the Copywriting course.

Other Business English modules

Would you like to improve other aspects of your written and spoken English? Our Email and telephone skills in English course could be just what you are looking for. Do you want to make a more professional impression in an English-speaking environment? Our English pronunciation course can give your language skills the boost you need. Converse more fluently and easily by taking our Networking in English course or learn to give more professional presentations in English. Would you like to combine these modules for more comprehensive in-company training? Take a look at our Business English course.

We make words work for...

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